General info

”Livada lui Andrei” produces and sells quality fruit, grown in a sustainable and nature-friendly agricultural environment.


Location


The investment done by ”LIVADA LUI ANDREI SRL” is located in Iasi county, Serbesti village, Ciortesti commune, postal code: 707079.

Iasi County Situated in the central-Eastern part of the North-East Development Region of Romania, Iasi county is bordered in the west by the Moldova river and in the east by the Prut river (which is also the natural border with the Republic of Moldova). Iasi is an average county as a stretch, with a surface of 5.476 square kilometers, thus representing 2,3% of the country’s total surface (ranking the 23rd position amongst the other Romanian counties).

The Ciortesti commune – Serbesti The city is located in the South-Eastern part of Iasi County, adjacent with Vaslui county on the national road DN24 Vaslui-Iasi, at 35 kilometers distance from Iasi municipality, and at 30 kilometers distance from Husi-Vaslui municipality. The Ciortesti commune meets a complex of social-economical functions within the administrative territory of Iasi County, and the specific activities of the area are the agricultural ones.

The Serbesti Village is located south of the communal center, at approximately 14 kilometers on the main road, dating as a settlement from 1423. The Serbesti Village is situated in the southern extremity of Iasi County, on the border with Vaslui County and at about 2 kilometers from National road DN24, connecting Iasi and Vaslui.





Owner of the investment


SC LIVADA LUI ANDREI SRL

Headquarters: Ciortesti commune, Serbesti village, cadastral number 431, parcel 1A, Iasi county, postal code 707079
- Main CAEN code: 0124 – Cultivation of seed and stone fruits
- Legal status: limited liability company
- Fiscal code: 30087999
- Contact person: IAROSCENCO ANDREI-CRISTIAN
- No. of registration in the Trade Register: J22/676/18.04.2012
- Enterprise category: Micro Enterprise

Terrain

The entire area of land owned by the company “Livada lui Andrei SRL” is 61,19 hectares.

Historic

ȘERBEȘTI - ”The legend says that a long time ago the village sat on the riverbed of Vasluieț, right on the road between Iași and Vaslui. One year, at Easter, an ottoman army that was passing by burned down the village’s church inside which people were attending the resurrection mass service. After this incident, the village is moved where it lies today. The first document attesting the village’s existence dates from March 31, 1423, stating that the village was at that point in the possession of the landlord “ban” Șerbea from Vaslui. In the XVI century, Șerbești village comes into the possession of the Miclescu family. The last boyar from Șerbești was Săndulache Miclescu, a close friend and supporter of Al. I. Cuza. Ion Lambrino, a nobleman, was the last owner of the Șerbești estate, estate that counted 764 hectares, and a manor surrounded by orchards featuring a park with a fountain in its center. The mansion was demolished after 1989 and, following a series of great efforts, the rightful heirs to the lands managed to regain a part of the initial surface and to revive the fruit trees orchard.” Source: The Monography of CIORTEȘTI commune, authors - Vicu Merlan and Maricica Grigoriu.



Description of the investment to date

2012

SC LIVADA LUI ANDREI SRL was established on April 18, 2012.

In 2012, the company started an investment in to establish an orchard plantation in ȘERBEȘTI village, CIORTEȘTI commune, IAȘI county. The total value of this initial investment was 1.272.068 euros.


2014-2015

The investment that started in January 2024 was completed in november 2015 and had as its object: Establishing an ecologic orchard plantation covering a surface of 46 hectares (including alleyways and access roads), the effective area of the orchard being 41,6 hectares. The following were planted:
- Plum tree intensive system – 4,69 hectares
- Apple tree intensive system – 9,18 hectares
- Apple tree super-intensive system – 4,70 hectares
- Pear tree super-intensive system – 3,69 hectares
- Cherry tree intensive system – 5,90 hectares
- Grapes for table – 3,15 hectares
- Apricot tree – 3,16 hectares
- Blackberry – 1,51 hectares
- Sea buckthorn – 2,20 hectares
- Strawberry – 3,41 hectares.
- The investment comprises a drip irrigation system for the entire surface.
- The entire surface is surrounded by a fence with metal posts and netting.





2016-2017

Starting a new investment for the MODERNIZATION OF THE ORCHARD EXPLOITATION OWNED BY SC LIVADA LUI ANDREI SRL in a total value of 1.284.362 euro.


2018-2023

In order to develop and expand the project, and also to improve the economic performance, to increase the participation and orientation in the fruit market, the company’s development strategy was to make a new investment, as follows:
- creating a new ecologic super-intensive cherry tree plantation on an effective surface or 12,13 hectares
- drip irrigation system for the entire surface
- constructing a 1000 square meters fruit warehouse with a capacity of 432 tons equipped with cold installations
- purchasing of a fruit dehydration equipment
- the acquisition of a refrigerated truck to ensure the transport of fresh fruit in optimal conditions
- purchasing a tractor necessary for the orchard’s annual maintenance works.
- The entire surface is surrounded by a fence with metal posts and netting.



Ecological crop areas

The entire area of land owned by SC LIVADA LUI ANDREI SRL is registered with APIA, under the Farmer ID number: RO004491895.
Thus, now Livada lui Andrei owns an orchard registered with APIA and included in ecological agriculture according to the Ecological Certificate 914/25.07.2016, composed of:

CROP / PLANTATION CROP SURFACE (in HECTARES)
Apricot orchard 3,16
Vine – Grapes for table 3,16
Strawberry 3,41
Cherry trees orchard 2015 5,9
Cherry trees orchard 2022 12,3
Apple trees orchard 13,88
Plum trees orchard 4,69
Pear trees orchard 3,69
Sea buckthorn 2,20
Blackberry 1,51
TOTAL SURFACE 53.9



WAREHOUSE

During the second stage of the investment a fruit warehouse was built on a developed area of 1103,48 square meters, with a capacity of 432 tons, on a surface of 10.000 square meters of land owned by SC Livada lui Andrei SRL.

- The warehouse will allow for the cold storage of fresh fruits and will generate income even outside the actual harvest periods through the sale of our own produce during the winter months.
- A fruit dehydration equipment was also purchased and it shall be placed in a separate container from the fruit warehouse.
- The processing carried out at the fruit farm level will also result in an organic product.

Financial and economic analysis

The impact brought about by the completion of the orchard modernization investment in 2023

The added-value brought to the orchard with the completion of the recent investment is very high, the new elements being absolutely necessary for much more efficient business management.

- Building our own proper fruits warehouse and increasing the supply of Romanian fresh fruits, countering imports that reach as high as 80-90% of the total quantity of fruits during the winter period.

- Developing an integrated food chain at the agricultural farm level, which allows the company to diversify and to increase its sources of income, in order to build sustainable connections with consumers, while promoting the important role of agriculture in society.

- By investing in equipment and facilities for production, processing, and ensuring the quality of products while adhering to European standards, the added value of agricultural products will increase, along with added value at the level of the fruit farming operation.

- To ensure the food supply chain, a refrigerated transport vehicle – a Peugeot boxer truck with a capacity of 3.5 tons – has been purchased. This Will reduce the number of intermediaries in the marketing of fruits and products obtained within the orchard.

- Until the construction of the warehouse investment was completed, the majority of the organic fruit production was sold to intermediaries and directly at the farm’s gate; therefore, the prices obtained did not reflect the true market value and the organic nature of the fruits.



Previous financial results


Production and revenues prognosis

- Prognosis of revenues is built on species which have already been planted in the first stage of the investment in 2015, considering also the cherry trees plantation established in 2022.

- By utilizing the storage capacities created, the orchard will have an additional guarantee of achieving the projected income, as it will be capable of delivering goods over an extended period of the calendar year.

- Additional income is forecasted to be generated through the dehydration of fruits, taking into account the processing of 5% of the plum and apricot harvest.

- The new warehouse and the presence of the delivery vehicle will enable the sale of both fresh fruits obtained from the orchard and dehydrated fruits (apples, plums, and apricots) directly to consumers or direct traders, without any other intermediaries, thus achieving higher net prices for the fruit sales.

5-year crop plan


Table of cultivated area and projected production
No Category Cultivated
area
Annual production
kg/hectares
Price lei/kg
1 Plum tree 4,69 12.000 7,00
2 Apple tree intensive system 9,18 20.000 3,50
3 Apple tree super-intensive system 4,70 20.000 3,50
4 Pear tree 3,69 15.000 5,00
5 Cherry tree 5,90 10.000 10,00
6 Cherry new plantation 12,13 12.000 10,00
7 Apricot tree 3,16 8.000 5,50
8 Blackberry 1,51 7.000 10,00
9 Sea buckthorn 2,20 20.000 15,00
10 Strawberries 3,41 10.000 8,00
11 Vine – grapes for table 3,15 12.000 4,80



Quarterly prognosis for production (quarterly values) – operating period (kg)
No. Crop Year 1
I II III IV
Year 2
I II III IV
1 Plum tree 0 0 34.753 0 0 0 37.426 0
2 Apple tree intensive system 0 0 68.850 68.850 0 0 78.830 78.830
3 Apple tree super-intensive system 0 0 47.000 47.000 0 0 47.000 47.000
4 Pear tree 0 0 49.815 0 0 0 55.350 0
5 Cherry tree 0 20.650 20.650 0 0 22.125 22.125 0
6 Vine – grapes for table 0 0 22.680 0 0 0 26.460 0
7 Apricot tree 0 12.008 12.008 0 0 12.008 12.008 0
8 Blackberry 0 2.643 7.927 0 0 2.643 7.927 0
9 Sea buckthorn 0 0 3.850 7.150 0 0 5.390 10.010
10 Strawberries 0 17.050 17.050 0 0 17.050 17.050 0
11 Cherry tree new plantation 0 29.112 0 0 0 58.224 0 0
12 Dehydrated fruits 1.856 464 0 773 1.940 485 0 809



Annual prognosis of production (quarterly values) – operating period (kg)
No. Crop Year 1 Year 2 Year 3 Year 4 Year 5
1 Plum tree 34.753 37.426 40.100 53.466 53.466
2 Apple tree intensive system 137.700 156.060 174.420 183.600 183.600
3 Apple tree super-intensive system 94.000 94.000 94.000 94.000 94.000
4 Pear tree 49.815 55.350 55.350 55.350 55.350
5 Cherry tree 41.300 44.250 53.100 59.000 59.000
6 Vine – grapes for table 22.680 26.460 30.240 37.800 37.800
7 Apricot tree 24.016 24.016 24.016 24.016 24.016
8 Blackberry 10.570 10.570 10.570 10.570 10.570
9 Sea buckthorn 11.000 15.400 17.600 19.800 22.000
10 Strawberries 34.100 34.100 34.100 34.100 34.100
11 Cherry tree new plantation 29.112 58.224 87.336 101.892 116.448
12 Dehydrated fruits 3.093 3.234 3.375 4.078 4.078



Quarterly prognosis of revenues (quarterly values) – operating period (lei)
No. Crop Year 1
I II III IV
Year 2
I II III IV
1 Plum tree 0 0 139.012 0 0 0 149.704 0
2 Apple tree intensive system 0 0 117.045 117.045 0 0 132.651 132.651
3 Apple tree super-intensive system 0 0 79.900 79.900 0 0 79.900 79.900
4 Pear tree 0 0 159.408 0 0 0 177.120 0
5 Cherry tree 0 123.900 123.900 0 0 132.750 132.750 0
6 Vine – Grapes for table 0 0 63.504 0 0 0 74.088 0
7 Apricot tree 0 42.028 42.028 0 0 42.028 42.028 0
8 Blackberry 0 26.430 79.270 0 0 26.430 79.270 0
9 Sea buckthorn 0 0 57.750 107.250 0 0 80.850 150.150
10 Strawberries 0 85.250 85.250 0 0 85.250 85.250 0
11 Cherry tree new plantation 0 174.672 0 0 0 349.344 0 0
12 Dehydrated fruits 46.400 11.600 0 19.325 48.500 12.125 0 20.225
TOTAL 46.400 463.880 947.067 323.520 48.500 647.927 1.033.611 382.296



Annual prognosis of revenues (quarterly values) – operating period (lei)
No. Crop Year 1 Year 2 Year 3 Year 4 Year 5
1 Plum tree 139.012 149.704 160.400 213.864 213.864
2 Apple tree intensive system 234.090 265.302 296.514 312.120 312.120
3 Apple tree super-intensive system 159.800 159.800 159.800 159.800 159.800
4 Pear tree 159.408 177.120 177.120 177.120 177.120
5 Cherry tree 247.800 265.500 318.600 354.000 354.000
6 Vine – Grapes for table 63.504 74.088 84.672 105.840 105.840
7 Apricot tree 85.056 85.056 85.056 85.056 85.056
8 Blackberry 105.700 105.700 105.700 105.700 105.700
9 Sea buckthorn 165.000 231.000 264.000 297.000 330.000
10 Strawberries 170.500 170.500 170.500 170.500 170.500
11 Cherry tree new plantation 174.672 349.344 524.016 611.352 698.688
12 Dehydrated fruits 77.325 80.850 84.375 101.950 101.950
TOTAL 1.780.867 2.112.964 2.429.753 2.693.302 2.813.638



Expenses prognosis

The general costs of the company are related to:
- maintenance spring works, including organic phytosanitary treatments
- organic phytosanitary treatments
- sorting and harvesting operations
- maintenance autumn works
- expenses with salaries for 4 permanently employed personnel



Raw materials and consumables expenses
It is considered that some of the harvested species will be stored using storage boxes, as follows:
- Medium weight per box - 12kg
- Medium price per box – 0,8 lei lei without VAT per piece
- Also, for the dehydrated fruits, we will take into consideration the following packaging:
- Medium weight – 100 gr
- Medium price – 1 leu without VAT per piece

Consequently, the expenses with raw materials and consumables unfolds as follows:

Annual prognosis of raw materials and consumables expenses – operating years I-V (lei)
No. Service Year 1 Year 2 Year 3 Year 4 Year 5
1 Storage boxes - quantity 11.909 19.064 29.802 42.794 48.639
1.1. Storage boxes - value 9.527 15.251 23.842 34.235 38.911
2 Packaging - quantity 32.477 33.958 35.438 42.819 42.819
1.2 Packaging - value 32.477 33.958 35.438 42.819 42.819



Other external expenses

In this category we took into consideration the water utilized for irrigating the plantation.
It shall be obtained for the price of: 547,74 lei/ 1.000 cubic meters.

Taking into account the annual irrigation requirement, the following expenses have been incurred:

Annual prognosis of other external expenses – operating years I-V (lei)
No. Name Year 1 Year 2 Year 3 Year 4 Year 5
1 Other external expenses (with energy and water) 822 822 1.643 1.643 1.643

SWOT Analysis

Strengths
- diversity of crops in order to cover an extended sales area in the calendar
- the orchard’s significant surface, which generates large quantities of crops
- warehouse with a storage capacity of 420 tons
- existing partnership contracts with Carrefour Romania and Auchan
- organic certification for the orchard’s entire surface
- agricultural engineer with superior studies pursued in Italy – full-time employee of the company
- profitable company without financial difficulties
Weaknesses
- reduced presence in the online environment and social media
- the lack of contracts with merchants from developed countries who are seeking organic qualitative products
Opportunities
- the possibility of the orchard’s extension on an adjacent land owned by the sole associate
- processing fruits for added-value
- the segment of organic fruits is on an ascending trend
- there is a constant growth potential with the correct focus on quality and adaptability
Threats
- market fluctuations: economic instability and fluctuation of demand may affect sales
- increase of production costs or operational costs may affect the profit margin
- strict regulations: modifications in the sanitary regulations may affect production

Conclusions

Livada lui Andrei produces and sells quality fruits, ecologically certified and cultivated in a sustainable and nature-friendly agricultural system.

The investment on the owned land up to the present moment is that of approximately 2.4 million Euros. Taking into consideration the works that have started in 2012 until today, the land transformed from a plain pasture to an ecological orchard with mixed fruit trees, equipped up to the highest standards, served by a cold storage facility so essential to such a project.

The land’s position is strategically very good, since Șerbești village is located at 35 kilometers from Iași city and 30 kilometers away from Vaslui city, combining a complex of social-economic functions with the specific activities in the area being agricultural.

The initial plan was that of establishing a mixed orchard, with species of fruit trees to ensure production spread over as long a period as possible within a calendar year.

Today, Livada Lui Andrei SRL has a cultivated area of 53,9 hectares on a total land of 61,19 hectares (the difference being in pathways, access roads, and the warehouse area).

From an economic angle, until the construction of the warehouse investment was completed, the majority of the organic fruit production was sold to intermediaries and directly at the farm’s gate; therefore, the prices obtained did not reflect the true market value and the organic nature of the fruits.

The new warehouse along with the fruit dehydration unit and the presence of a delivery utility vehicle will enable the marketing of both fresh fruit obtained from the orchard and dehydrated fruits (apples, pears and apricots) directly to consumers or traders, without any other intermediaries, thus achieving higher net prices for fruit sales.

In conclusion, this project now has many advantages in order to continue its development and ascension. The company has seen no financial difficulties and has achieved consistent operating profit.

Total sales price requested: 2,400,000 euros (sale of the company that owns the entire investment + 61,19 hectares of land)
The price includes:
- 100% transfer of the social shares of the company (all investment made)
- 61.19 hectares of orchards
- Warehouse with cold rooms with an area of 1103 square meters and a capacity of 432 tons.
- Fruit dehydration equipment
- Electric forklift
- Kubota tractor
- Peugeot Boxer van
- Drip irrigation system for the entire orchard
- Two wells drilled at great depth for water extraction
- Complete fencing of the orchard
- Asphalted access to the warehouse gate
- Video surveillance